Writing Press Releases with Lorrie Thomas Ross | 476 MB
English | 44 mins | AVC1 1280x720 29.970 fps | AAC 128 Kbps 44.1 KHz
Genre: eLearning | Level: Appropriate for all
A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.
Topics include:
Picking a topic
Defining your who, what, where, when, and how
Writing a title
Writing a quote
Writing the body copy
Distributing a press release
Download
Picking a topic
Defining your who, what, where, when, and how
Writing a title
Writing a quote
Writing the body copy
Distributing a press release
Download
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